About the Role

This is not a button pushing media buying role. This is a growth leadership role.

As a Paid Social Account Manager at Homestead, you are the strategic owner of performance for a curated portfolio of premium direct-to-consumer brands. You operate as the primary growth partner to founders and executive teams, accountable for scaling revenue, protecting profitability, and identifying the next ceiling before it’s hit.

You will lead strategy with confidence, make decisions rooted in data and financial modeling, and drive execution across paid social, creative systems, landing page optimization, and offer testing. 

You will work with vetted high-growth brands and established market leaders who take performance seriously and expect strategic leadership in return. This role is designed for someone who sees themselves as a business operator within paid media, not a channel only executor.

What You Own

Strategic Growth Leadership

• Own revenue strategy and assist with forecasting for accounts spending $250k+/month, with clear accountability to growth targets and profitability guardrails
• Drive growth across your portfolio while protecting contribution margin and cash flow sustainability
• Build and lead paid marketing strategy that agency and brand teams execute against, incorporating audience architecture, creative systems, incrementality, and long-term scale planning
• Lead landing page concept development, architect structured conversion rate optimization testing roadmaps, and design offer testing strategies that unlock incremental gains across the funnel
• Diagnose scale ceilings before performance stalls and proactively design expansion strategies across creative, audience, and funnel levers
• Make decisive, data-backed recommendations that balance growth velocity with financial risk management

You are accountable for outcomes, not activity.

Client Authority & Relationship Leadership

• Fully own the client relationship, leading weekly updates, monthly performance reviews, and quarterly business planning sessions independently
• Operate with confidence in high-pressure environments, delivering clear recommendations
• Navigate difficult conversations directly and professionally, including performance volatility, budget constraints, or strategic pivots
• Translate complex performance data into executive-level insights tailored to founders, CMOs, and finance teams
• Build long-term trusted advisor relationships that drive retention and account expansion
• Preempt concerns through proactive communication and systems-level thinking

Clients should view you as their strategic paid growth lead, not their media buyer.

Advanced Paid Media & Funnel Expertise

• Execute and oversee expert-level Facebook, Instagram, and TikTok strategy across scaling and mature accounts
• Integrate attribution tools such as TripleWhale or Northbeam into decision-making frameworks
• Analyze performance through a full-funnel lens, connecting paid media to landing page performance, email/SMS lifecycle impact, and offer economics
• Continuously refine creative testing velocity and performance feedback loops
• Identify structural performance constraints beyond ads and lead cross-functional alignment to solve them

You think in systems: revenue, retention, LTV, CAC, and scale capacity.

Team & Agency Leadership

• Provide strategic direction and feedback to junior team members
• Contribute to onboarding and scaling new clients from zero to sustainable growth
• Support new business audits and pitches as a strategic representative of the agency
• Raise the performance bar across the team by modeling ownership, clarity, and strategic thinking

• Proven experience managing $250k+/month paid social accounts with documented 10%+ growth impact
• Expert-level command of Meta advertising strategy and deep understanding of TikTok platform dynamics
• Strong fluency in DTC financial metrics including contribution margin, CAC, LTV, and profitability modeling
• Demonstrated success onboarding and scaling brands from launch through advanced growth stages
• Track record of client retention and expansion across diverse verticals
• Ability to operate independently while exercising strong judgment on escalation
• Experience mentoring or training junior team members
• Exceptional written and verbal communication skills with executive presence

Why This Role Is Different

You will work with a curated portfolio of serious growth brands scaling toward 8 and 9 figures. These are not stagnant accounts. They are ambitious businesses looking for strategic partners who can think beyond platform tactics.

You will have:

• Autonomy to lead strategy with best practice models 
• Support from best-in-class creative, email/SMS, and development teams
• Access to leadership mentorship
• Clear accountability tied to real business outcomes
• A performance-driven culture where authority is earned through results

This is a high-ownership environment. Expectations are high, and so is the impact.

If you thrive in environments where strategy matters, decisions carry weight, and growth is measurable, this role is built for you.

*Qualifications & experience note: We recognize that many agencies operate in channel silos and may not approach growth as holistically as we do, so if you haven’t yet had hands-on experience with landing page strategy, channels beyond Meta, advanced attribution tools, or structured offer testing, that’s okay. We can teach you. What matters most is your ownership mindset, intellectual honesty, and commitment to growth. Be transparent about what you’ve mastered and where you’re still developing, and we’ll build an onboarding plan that supports you accordingly. Homestead is a place where high performers grow, ask questions, support one another, and contribute to a positive, hard-working, team-first culture.

Benefits

• Health, Dental & Vision (fully covered by Homestead) 
• 401K matching available
• 15 Days PTO (prorated based on start date), plus 11+ paid holidays
• Wellness credit benefits
• Diverse and forward-thinking environment
• Exciting career growth opportunities
• A company culture that values freedom, responsibility, and impact-driven work

Additional Information

This is a fully remote role. Candidates must be able to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones.

Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Human Resources at [email protected].